Sony’s Mid-Tier Smartphone to Up Selfie Game
Sony has greatly upped their selfie game in 2018, with three new Xperia smartphones that are set to change the way you take selfies. At CES 2018 in Las Vegas, Sony proudly unwrapped a trio of super mid-range smartphones to add to their offering. As the company continues to recovery their mobile business, their new smartphone offering appeals to consumers who seek strong selfie features in their chosen smartphone.
Although the electronics giant lost some market shares, they have largely improved their profitability by refocusing their attention towards the set of new mass-tier, flagship devices. According to EVP of global sales and marketing for Sony, Hideyuki Furumi, the company has deemed 2018 as a year of breakthroughs for the company. They are looking forward to numerous showcases for new innovations within the Xperia portfolio in the upcoming months.
The New Devices
Sony has announced the three new devices that are all successors to previous models released in 2017. These new devices are the Xperia XA2. The XA2 Ultra and lastly, the L2. The overall highlight of these new smartphones is the bold technologies that Sony has used to create the new flagship line.
The Xperia XA2 Ultra: Features
The biggest talking point of these new smartphones has got to be the camera! The high-end camera offers 120-degree angles for taking selfies on the front camera, at 8-megapixels. This means users can effortlessly take selfies with more friends or incredible backdrops. In addition, the XA2 Ultra offers a 16-megapixel selfie with the wide-angle option turned off. The flagship line also features a 23-megapixel rear-facing camera for beautiful photography.
Camera performance and image quality has always been a strong point for Sony devices and in recent year the electronics giant has struggled to maintain their edge in the industry, with competitors offering lower process for bolder designs.
Design and Processing
This new smartphone boasts a 6-inch screen, with a 1,920 x 1,080-pixel resolution. The operating system this device uses is Android 8.0 Oreo and is fitted with Qualcomm’s Snapdragon 630 processor WITH 4GB of RAM. You can look forward to a 3,580 mAh battery in the XA2 Ultra. In terms of storage, there are two options for internal storage, namely 32GB or 64GB, with the option to expand the external storage up to 256GB.
Along with the XA2, the XA2 Ultra will be available in black, silver, blue and new colors gold (for the Xperia XA2 Ultra) and pink (for the Xperia XA2).
The Xperia L2
A slightly smaller smartphone, with a 5.5-inch HD display, the L2 is also fitted with the incredible new wide-angle selfie technology that is, the 120-degree, 8-megapixel front-facing camera and a 13-megapixel rear camera. The battery is 3,300 mAh and runs on a Quad-core 1.5 GHz processor with 3GB of RAM. 32GB of internal storage is available, with the option to add up to 256GB of external storage. The operating system for this device is Android 7.1.1 Nougat. The L2 will be available in gold, black, and pink.
New Standard Design
All three of these new smartphones use USB-C connectors and all have a traditional earphone jack. What is new is the fingerprint sensor on the back of the device. It is expected that this will become a fixed design feature for the Xperia range moving forward. This feature was previously disabled for users in the United States, whereas now it will be available. While the placement of the sensor in the back doesn’t really do much for the aesthetics of the design, it is unarguably well-placed for convenience.
Sony has not confirmed pricing on these new devices just yet. They are set to start shipping early in February, so we can expect to see a pricing structure fairly soon.
Sony is taking matters into their own hands in an attempt to reposition themselves as leaders in the industry. This trio of new flagship smartphones could be the way they take back their lost market share.