Huawei’s Smartphone Market Share Is Growing Fast, But It Needs To Break The U.S. Market, And Soon
In a world ruled by Apple and Samsung, other companies don’t have much room to maneuver. Instead of giving up, one Chinese company decided to take the fight to them. That company is none other than the Shenzhen based tech giant – Huawei.
While being the established third best smartphone manufacturer on the planet, Huawei has more plans. They didn’t get this fat only by satisfying themselves with such accomplishments. They want to rule the tech world and become the most beloved and popular name in technology.
They’re on a good route to achieving that feat, but there is one thing standing in their way – the US market. Huawei has established themselves as the undisputed leaders in Asia and somewhat in Europe.
Their next challenge might be the toughest one yet. In order to conquer the world, they need to win over some of the most “difficult” and demanding customers on the planet. The plan is a bold one, but if someone can pull it off – it’s them.
A treacherous climb
Recently, more than a year ago, Huawei began “eating” Apple’s development in mainland China. This move turned some heads and indicated some upcoming changes on the market. They’ve managed to break barriers that other Chinese brands failed to do. Xiaomi and OPPO never managed to seize such attention nor gain that much momentum.
They’ve pretty much established themselves as a serious player on the global tech scene. During their treacherous climb, they’ve managed to remove the stigma surrounding Chinese companies. People have now started adoring them. They are slowly creeping into the US market, but there is much work left to be done. Let’s see how they started infiltrating a traditionally unwelcoming market.
Succession of efficiency with prestige
Huawei has initially stood out as a young and promising company, with clever ideas. The policy was to make phones that are both cheap and stable. Somehow finding the magic formula, they have started taking over the Asian market. As their sales have risen, they’ve had a tough choice to make.
They knew that most sales come from marketing that stems from rich customers. Such a clientele values prestige over efficiency. Those customers have already experienced practical devices. Now, they only want the best of the best. In that category, Samsung and Apple are leading the way. Huawei is right behind. But what is the key strategy that they have employed in recent years?
Maybe you’ve noticed it. They’ve started removing low-end phones from their offers in most countries. Their modus operandi now consists of releasing one flagship to go with one or two downgraded versions. Overnight, they’ve become as prestigious as their competitors.
They are no longer the adorable Chinese company. The P9 and P10 models, in particular, are true software and hardware monsters. In other words, affordable luxury is the new motto.
Why the stall in North America?
The United States has always had a strange relationship with their Pacific counterpart, China. A congressional decision (a paranoid and hilarious one) stated that letting Huawei on the market will allow Chinese agents to spy on people and state affairs. You are free to take a few moments to realize that this is real and that isn’t a line from a James Bond movie.
As funny as it seems, the notion of state distrust resonates highly in the United States. Huawei simply doesn’t have a good relationship with the four main US carriers – AT&T, T-Mobile, Verizon, and Sprint. Although they are allowed to sell Huawei phones, they just simply don’t dare to. The fear of losing government-subsided benefits is too big of a risk.
A bright future
Huawei is a company of the people. They’ve successfully built telecom stations around the world and carriers adore and trust them. They’ve also become the first company to actively develop 5G network systems. They’re easy on the prices and innovative at the same time. It isn’t the same situation as it was a few years ago – they are a part of the big three.
It’s only a matter of time before the US market breach is in full effect. It’s astonishing that they’ve accomplished so much without a presence in that part of the world. Something is likely to happen soon, stay tuned.