According to the recent report by “The Wall Street Journal” Google is planning to add a newer version of Ad-Blocker for its popularly used Chrome browser by early 2018. This feature was earlier reported in mid of April 2017, and it is built to protect and block out those ads that provide a poor advertising experience to all the users.
The earlier report for the development of Ad-blocker integration is just a move by which Google is providing ample time of more than six months to all the publishers to prepare themselves in advance for the integration.
However, to assist all the publishers regarding this integration Google will come out with a self service tool which will be called as “Ad Experience Reports”. This tool will alert all the publishers about the “Offensive” ad types that can be observed on sites and will tell them about how they can remove such ads. According to the updates it is expected that the tool will be available for downloads before the release of Chrome ad-blocker.
Also, ads that will be considered “Unacceptable” will be reviewed by the team of industry group “Coalition for Better ads”, which is a group where Google is one of the founding members. Two months earlier in March 2017, the Coalition Group revealed a list with the updated advertising standards which publishers need to follow. This list provides information regarding different ads formats such as pop-up ads, ads with countdown timers, and other auto playing video ads which is being deemed “beneath a threshold of consumer acceptability”.
This addition by Google into its most popularly used web browser Chrome is its largest efforts that is put forward towards removal of “bad ads” from all over the internet. Last year in 2016 Google said it closed down more than 1.7 billion of those ads that constituted misrepresenting or irrelevant content.