Chief executive of Facebook, Mark Zuckerberg, recently released a VR headset at an unprecedentedly low price. The new product was showcased at San Jose, California. However, Zuckerberg stated during his presentation that the headset won’t be on sale until early 2018. This goes to say that the product will miss this year’s holiday sales.
The plan behind the announcement was probably the increase of interest among the consumers. The range of the product’s sale, though, is now much broader.
The company behind the virtual reality headset is Oculus. Most of those that wanted to purchase a VR headset but couldn’t, know the high-end price of their products. Now, this is about to change forever.
The most popular VR headset from this company is Oculus Rift, priced at $599. Gamers are among the most frequent buyers of the device, as it can do little else for other hobbies.
Zuckerberg’s innovative idea involves making the headset versatile and thus useful to many types of consumers. The biggest change, however, is the immensely reduced cost of the product.
Mark Zuckerberg plans to release the new VR headset at a price of only $200, with various Facebook integrations. In his opinion, those with a smaller gadget budget should also be able to use the headset.
The end goal of this release is to increase worldwide interest in virtual reality and eventually make it as common as any other tech product.
In Mark’s own words, Oculus Go is supposed to be “The most accessible VR headset ever.” Following this cost reduction is also Oculus’ Oculus Rift, now priced at $399 with the controllers included. Zuckerberg’s plan is most likely following Google’s own cheaper headset, which for now has no release date.
The Price of a Sale
Many CEOs and other marketers will agree that it’s extremely hard to sell any product. You need good advertisement and quality, among a myriad of factors. When it comes to VR headsets, what each one needs in order to sell is content that compels towards purchase.
The problem with selling VR headsets is that mainstream consumers simply don’t feel the need to have one. All that virtual reality really offers is just, that – a 3D view with spatial sound. This is something the developers thought long and hard about, and they’re about to bring a change.
Among all the incoming content and fresh features, the most innovative is still the price. Zuckerberg believes that wider access will cause higher interest, which is something VR developers were afraid to try. After numerous failed sale strategies, Silicon Valley finally agreed with cost reduction.
The Unpredictable Future
In 2018, VR headset sales are supposed to skyrocket. If that will actually happen, though, remains a mystery until then. Nobody can predict what the customers are thinking – not even the customers themselves.
The demand for technological property was always boosted by its utility, and VR may not deliver. As many gamers as there are, they are still not the majority of consumers. In order to garner a lot of customers, the product’s developers need to make it useful to everyone.
With VR, this is hard to imagine. A corporate office worker would basically have zero need for VR, and yet it needs to appeal to them too. If Oculus and Facebook would come up with a VR accounting app, that might be of some help.
On the other hand, it’s still hard to picture a VR headset in every home with a PC. Even though Facebook is separating VR from computers with their new product, it may not hit the intended mark.
Psychology, the Biggest Salesman
Truth is that many people still think $200 for a VR headset is too much. Nowadays, nobody would say that about a good computer, but it used to be that way. The point of this conclusion is that VR still needs a breakthrough in mainstream mentality.
Just the way everyone thinks a computer is obligatory; they need to feel the same about VR. It’s undeniable that many years will yet pass before this happens. The worldwide technology audience is impressed by VR, but nowhere near fully interested. In 2018, this will begin to change.