Home Brands APPLE Did Apple Just Corner the Smartphone Market in Augmented Reality?
Did Apple Just Corner the Smartphone Market in Augmented Reality?

Did Apple Just Corner the Smartphone Market in Augmented Reality?


The Apple reveal in September caused a decade’s worth of stir. At the center of attention were the new iPhone models, the 8 and X. Amongst other reveals were Apple TV, the Apple watch, and several OS innovations. Something that got buried under the flashy hardware innovations is perhaps the biggest take from the entire reveal.

Augmented reality is becoming a horizon that every phone manufacturer wants to reach. Of course, one of the frontrunners in every innovative category is the Silicon Valley giant. Apple just might have had a huge breakthrough in the realm of AR. In order to fully understand this concept, it’s not enough just to look at their new ARKir for developers.

In order to grasp how Apple advances on this front, we need to take a glance at the little hinds. Those indications will help us form a picture that will benefit us in the long run. By observing how the biggest tech company conducts business, we may be able to predict financial and innovational migrations on the market. Let’s take a look at just how did this trend starts developing.

Branching out

Apple CEO Tim Cook always exclaimed that the iPhone isn’t the only product that the company is putting its hopes in. He admitted that he was looking up to multiple Japanese companies that have made their success by “branching out”. In order to accomplish even more great feats, Apple has decided to expand their interests and inventions.

Samsung and many other companies have released their AR goggles, but Apple has decided to take it step by step. Of course, the foundation has been the release of the Apple ARKit, a revolutionary developer framework.

Thus, branching out may become a reality sooner than later. Even Cook himself admitted that virtual and augmented reality software might become more popular the iPhone itself. A bold statement, nevertheless. We have no other option but to believe the Apple CEO. We have no clue what does the Silicone Valley tech giant have in store for us.

Small clues

In order to piece together Apple’s AR puzzle, we must collect the pieces ourselves. Thus, nitpicking during the reveal was a must. That event alone was an important sign of things to come in the very near future. Before focusing on the AR kit, we’d like to shift our attention to the three most important elements of the reveal, for AR purposes, of course. Here they are:

Dual cameras

Although Huawei has shaken up the market with their dual cam setups, Apple did it differently. Their cameras aren’t monochrome and polychrome selective – they focus in the same way, but from different angles. This is a clear mimic of the human ocular system of functioning. Such a setup sets the ground for better scanning of the environment. This is the first and most important step in AR advancement.

The iPhone X screen

This just seems a little bit too obvious, doesn’t it? In order to allow optimal AR settings, you need a screen without a home button or anything else. A bare screen without any additions is the ideal ground for creating AR scenarios. The more space you have, the larger the amount of freedom for new projects.

The iPhone 8 3D sensor

Although these are Lumentum supplied, it doesn’t decrease their importance. There was a reason that the iPhone 8 camera was pronounced the best ever. Such a powerful laser sensing technology is not just for clearer images. Scanning the real world is an integral part of the whole AR advancement process.

ARKit – the cherry on top

With all the details we’ve covered, a new framework was fitting to round up an AR plan for the future. This unique type of framework has shown great promise. It works by blending real life with artificially created elements in the software itself. It’s an excellent developer tool, able to bring apps to the light of reality.

The TrueDepth Camera is the highlight of this setup. It has shown great promise in scanning facial features. Of course, it blew away Sony and all other companies who’ve tried this. With the ARKit and the developing features, reality might be an entirely new thing even tomorrow. Be prepared.



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